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Stephanie Zuccato

Social Media Strategist

Get to Know Me

If you're looking for a creative professional who focuses on the future without forgetting the small details, then I'm your candidate. I've built my career on driving efficient processes without sacrificing authenticity.

After realizing that being an English major meant taking classes on Shakespeare, I was introduced to the world of Public Relations via an unpaid internship at a Children's Museum. While the office setting was less than ideal, I fell in love with the industry, eventually receiving a degree from Bradley University, alongside minors in Marketing and Professional Writing.

 

Since then, I've held a variety of roles, ranging from Event Planner, Tour Guide, Insurance-Jargon-Remover and eventually Social Media Specialist. The unpredictable nature of social media allows me to tackle a new challenges everyday, adapting to the ever-changing landscape of digital connections.

Professional Experience

Senior Social Media Specialist
Instant Brands
April 2022 - Present

Social Media Specialist
Instant Brands
April 2021 - April 2022

Communications Associate
SC Johnson
June 2019 - April 2021

Supports daily operations of nine social media moderators by creating schedules and leading trainings on best-in-class consumer engagement tactics, social listening and influencer strategy.
Directs and brainstorms video content for TikTok and YouTube to educate and entertain consumers.

Created memorable engagements for consumers across social media platforms, including Facebook, Instagram, TikTok, YouTube, Twitter, building a following while recruiting brand advocates.
Customized comprehensive analytics reports to share relevant qualitative and quantitative insights related to product feedback, brand reputation and content strategy.

Recommended influencers for marketing opportunities after vetting their online presence to ensure alignment with our family company values.

Performed A/B testing, wrote copy and researched keywords for Facebook and Google Ad campaigns to increase reservations for campus tours and community events.

Collegiate Experience

Workforce Solutions Intern
Greater Peoria Economic Development Council
January 2018 - December 2018

Customer Communications Intern
COUNTRY Financial
May 2017 - August 2017

Marketing Coordinator
Late Night BU
January 2016 - December 2016

Organized and executed a career exploration event for 4,200 eighth grade students and 8 intern mixers with an average of 70 interns per event.
Wrote articles to share success stories related to talent attraction initiatives for Live GP blog on Word Press.

Improved transactional communications by developing consumer-friendly language for 50+ documents.

Edited informational articles in a database used by our call center representatives when assisting customers.

Designed all promotional materials for monthly events including flyers, social media posters, snapchat filters, and custom items for creative marketing activities using Adobe InDesign, Photoshop, and Illustrator.

Brainstormed creative marketing ideas to increase event attendance from an average of 1,185 to 1,326 students.

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