Stephanie Zuccato

To boost attendance of SC Johnson's Virtual Community Interest Program, "Parenting During a Pandemic: Mindful Parenting," I worked to plan and execute a Google Ads campaign. 

 

This search engine campaign was fully text-based, working to drive traffic to a unique link providing information on a November virtual event for parents.

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While I can no longer show you the landing page as it is no longer live on the website, I can provide planning data (keyword research and drafted copy) and campaign results (excluding budget for privacy reasons).

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Overall, this test run was a success, with the team deciding to budget for Google Ads to promote future virtual events.